Best Instagram Marketing Tips for 2021
Create instagram business account
Before you get started with Instagram marketing, you need an Instagram Business account or an Instagram Creator account.A business account gives you access to features you can’t use with a personal account, including:
- Instagram Insights
- Instagram ads
- Instagram Shopping
- Primary and secondary messaging inboxes
- Contact information and a call-to-action button on your profile
A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so.
Set goals that make sense for your business
All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.
Instagram marketing can mean different things to different marketers. Are you looking to:
- Create an online presence for your business?
- Increase brand awareness?
- Get new leads?
- Establish your brand as an industry leader?
- Sell products directly from the app?
You might even want to combine several different outcomes. But unless you know where you want your Instagram strategy to take you, you’re unlikely to get there.
We’ve got a whole blog post on goal setting to help you decide what matters most to your business.
Make your social presents with regular intervals, strategy planning starts to reach your goals.
your social media strategy should be data-driven.Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.
That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, brands are tasked with digging into data that aligns directly with their goals.
What metrics are we talking about, though? Check out the breakdown below:
Reach. Post reach is the number of unique users who saw your post. How far is your content actually reaching users’ feeds?
Clicks. This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
Engagement. The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
Organic and paid likes: Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how organic engagement is much harder to gain traction, which is why many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.
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